This is a tip I shared with the audience in my TEDx Talk last week. Digitally, we are in so many places at once. Moulding your brand and messages for every platform can be overwhelming and confusing. Of course it’s best to create consistency and ensure all of your profile pages and websites speak a similar message if not the same message.
Reinecke and colleagues found that people form judgements about a website in .05 seconds. This means your digital first impression is one of the keys to your personal branding efforts and success.
The work of Dr. Nicholas Rule of UofT and Dr. Jeremy Biesanz of UBS tells us that our digital first impression is sticky! Even after people learn new information about you, they refer to their first impression of you. First impressions formed from a photo or a video are just as accurate as the impressions formed in person.
Review everything that represents you online and do a baseline analysis to figure out if you’re projecting the messages with your image that you intend to project.
Ask yourself if it’s time to further develop along the same trajectory or if it’s the time for you to adjust or change your path completely. Your projected image works best for you when it’s authentic (in alignment with your true story and personality) and suited to your ambitions as well as your current situation. It’s about positioning and marketing as much as it’s about authentic self-expression.
Today, we are exposed to five times the amount of information daily compared to just five years ago (Dr. Daniel Goleman). It’s even more critical that we use our personal image/personal brand as a tool to cut through the noise & communicate our personal and professional value.
Be one of a kind rather than one of the crowd!
- Photo permission granted by Jennifer Torosian for the Instagram screenshot