Make Your Digital Image Your Stand-In
Digitally, we are in so many places at once. Review everything that represents you online and do a baseline analysis to figure out if you’re projecting the messages with your image that you intend to project.
Author: Zayna
2 Key First Impression Questions
There may be an art to making an effective and memorable first impression, but don’t forget to condsider the science! There are 2 questions people ask themselves immediately when they meet you.
Ask Zayna Video 3: Don’t judge by the label
We have so many choices in stores and online and it makes shopping challenging. Find out when to invest more to buy designer pieces.
Smart Casual Travel Modules
Use these wardrobe templates to feel comfortable and pack quickly while you stay on message. They are great for casual conferences, meetings and weekend getaways. Fit more than 20 outfits in your carry-on!
Ask Zayna Video 2: Experiment with Colour
Do you rely nearly entirely on neutral colours when you create your looks? Find out why you should consider incorporating colour.
[VIDEO] Store Spotlight: The Cloakroom
I interview Meira Elituv, co-owner of The Cloakroom, a Toronto womenswear boutique. We chat about a top customer style challenge, 3 of the new fashion trends for spring and how to develop noteworthy customer service in retail.
Ask Zayna Video 1: Talent tops fashion
Why should we care about the way we look? This is the first of my Ask Zayna video series. I’ve enjoyed making the first set (which is style focused) and have some great ideas for the next. Stay tuned! To submit your questions, send them via social media tagged with #AskZayna OR send an email to Read more about Ask Zayna Video 1: Talent tops fashion[…]
Are You Ready for Your Close-Up ? Part 2
Are there positions in which you should stand? Flattering stances and poses can depend on the camera angle. You can choose to angle part of your body to minimize curves if you wish as it does work. You can also pull your arms slightly away from your body and/or put one arm in a non-resting Read more about Are You Ready for Your Close-Up ? Part 2[…]
Are You Ready For Your Close-Up? Part 1
Consider the message you will project. When planning for a photo shoot or for an event at which you will be photographed, ask yourself which messages you want to send with your appearance. Your appearance makes a statement about you and thereby gives you an opportunity to create a particular impression. Consider the purpose of Read more about Are You Ready For Your Close-Up? Part 1[…]
Personal Brand Building: The first steps
We market ourselves every time we leave the house, pick up the phone and interact online. Even during a relaxed day off you may be building or losing credibility and personal brand equity. Avoid feeling pressured or concerned over this by creating a system to manage your personal and public image. The facets of your Read more about Personal Brand Building: The first steps[…]